Diversified communications expert with 20+ years of experience in virtually all disciplines in field. Specifically:
Strategic planning, execution and budgeting of communications/marketing programs;
Wealth of expertise in both internal and external communications;
Skills are extremely transferable and have worked in many industries — from luxury goods to toys; from health care to high tech; and from banking to insurance;
Both B2C & B2B experience;
Experience working in every industry sector — agencies; corporate; non-profit; public sector; and associations;
Very comfortable working in a “matrix” fashion — providing communications support to all departments across functions, levels, and geographies;
Superior writing/editing skills for all communications vehicles. There’s nothing I can’t write and do so with excellence — strategic programs; web copy; blogs; email blasts; webinar copy; ghost writing; press material; executive speeches (known for this skill, in particular); employee communiques; annual reports; brochures; advertorials; key messaging; case studies; member communications; newsletters; research reports/analysis; and much more;
The ability to turn complex technical jargon into concise, easy-to-read copy;
Excellent media relations skills with wealth of experience building rapport with journalists/bloggers;
Skilled media spokesperson and presenter;
Media relations trainer to senior executives & subject matter experts;
Special event planning and execution including annual meetings (1,000+ stakeholders); press conferences; client events; Town Halls; and more;
Expertise negotiating promotions, sponsorships, community investments and advertorials;
Wealth of experience in issues, reputation, and crisis management;
Experience working/supervising outside vendors such as graphic design houses, communications agencies and research firms;
Exceptional interpersonal skills with both internal & external stakeholders;
12 years of experience managing, mentoring, and evaluating a team;
Confident and comfortable counselling senior leaders on all issues;
Well-schooled in developing key messaging for senior management and recognized for superior speech writing as I can easily adopt speaker’s “voice”;
Development/promotion of brands — existing brands and launch of new ones;
Experience working on employee engagement, morale, and diversity issues;
Expertise contributing communications input on both internal and external change management initiatives;
Familiar with market research, focus groups, & evaluation;
Ongoing social media training to stay savvy/manage strategy of digital marketing;
Require minimal supervision given my motivation comes from within. In two of my major roles, my managers were based either out of the province or on another continent;
Comfortable juggling multiple projects with conflicting priorities, while still paying attention to detail;
Dynamic, deadline oriented, and used to an ever-changing environment;
Authentic, sincere, collaborative and easy to work with; and